The Hidden Upside: Unlocking Wealth in Small Business Investing

The Hidden Upside: Unlocking Wealth in Small Business Investing

By Sly Buford

Small businesses are the foundation of the American economy—and the most overlooked asset class in the investment world. In The Hidden Upside, investor and entrepreneur Sly Buford reveals why acquiring and investing in small businesses can offer superior returns, greater control, and a direct impact on real people and communities.

As millions of Baby Boomer business owners approach retirement, a generational opportunity is unfolding. With clear, practical insights, Buford demystifies the world of small business acquisitions and shows readers how to build long-term wealth through owning “boring” but essential companies—like manufacturers, distributors, and service firms doing $2M–$25M in revenue.

This book is a must-read for accredited investors, successful professionals, and entrepreneurs looking to diversify beyond public markets and real estate. Whether you're interested in investing as a limited partner or buying businesses directly, The Hidden Upside offers a roadmap to doing it with integrity, operational excellence, and long-term vision.

Inside you'll learn:

1. Why small businesses are undervalued—and ripe for acquisition
2. How to source, evaluate, and negotiate great deals
3. What makes a business truly valuable (hint: it’s not just EBITDA)
4. How to mitigate risk, preserve culture, and scale responsibly
5. What real wealth-building looks like through acquisition and cash flow
6. The key documents, structures, and strategies used by top investors

The Hidden Upside isn’t theory—it’s a blueprint for investing in America’s most resilient companies. If you’re ready to build lasting wealth while contributing to the backbone of the economy, this book is your essential guide.